随着反垄断压力加大,苹果将大幅削减App Store费用

2020-11-19 17:31

Apple will slash App Store fees as antitrust pressure mounts 7GO世界播

随着反垄断压力加大,苹果将大幅削减App Store费用7GO世界播


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(CNN Business)Apple said Wednesday it will slash the fees it charges app developers from 30% to 15% if the developer made less than $1 million in the prior year. 7GO世界播

美国有线电视新闻网(CNN Business)苹果周三表示,如果应用开发商上一年的收入低于100万美元,苹果将把向应用开发商收取的费用从30%下调至15%。7GO世界播


The change for small businesses will go into effect on Jan. 1, Apple (AAPL) said, while apps that earn more than $1 million a year will continue to be covered by Apple's existing fee structure, which charges 30%. 7GO世界播

苹果公司(Apple)表示,针对小企业的这一变化将于1月1日生效,而年收入超过100万美元的应用程序将继续受到苹果现有收费结构的覆盖,该结构收取30%的费用。7GO世界播


It was not immediately clear how many small app developers will be affected by the change; Apple's announcement said only that the update will benefit "the vast majority of developers" on the App Store. Apple declined to elaborate. 7GO世界播

目前还不清楚有多少小型应用开发者会受到这一变化的影响;苹果的声明只是说,此次更新将使App Store上的“绝大多数开发者”受益。苹果拒绝详细说明。7GO世界播


More than 97% of iOS app publishers tracked by app metrics firm Sensor Tower generate less than $1 million a year in app-based consumer spending. Those developers' economic activity accounted for an estimated 5% of the iOS App Store's total revenues in 2019, Sensor Tower told CNN Business. 7GO世界播

应用指标公司Sensor Tower追踪的iOS应用发行商中,超过97%每年在基于应用的消费者支出中产生的收入不到100万美元。传感器塔告诉CNN Business,这些开发者的经济活动估计占iOS应用商店2019年总收入的5%。7GO世界播


Apple's App Store fees have increasingly come under scrutiny as lawmakers and regulators have zeroed in on Apple's dominance over iOS. 7GO世界播

随着立法者和监管机构将矛头对准苹果在iOS领域的主导地位,苹果的App Store费用越来越受到关注。7GO世界播


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苹果正在为应用商店的未来而战。这就是危急关头所在7GO世界播


Leading members of the House Judiciary Committee found in a landmark report this fall that Apple, along with Amazon, Facebook and Google, enjoy "monopoly power" and have wielded that power in anti-competitive ways. 7GO世界播

众议院司法委员会(House Judiciary Committee)的主要成员在今年秋天的一份里程碑式的报告中发现,苹果以及亚马逊(Amazon)、Facebook和谷歌(Google)享有“垄断权”,并以反竞争的方式行使这种权力。7GO世界播


In addition to app store fees, Apple's developer policies have been criticized as helping to preserve the company's dominance. This summer, Epic Games, the maker of the hit online game Fortnite, filed an antitrust lawsuit against Apple that could reshape how app stores work in the United States. This week, Epic expanded its litigation against Apple to Australia. 7GO世界播

除了应用商店收费外,苹果的开发者政策也被批评为有助于保持公司的主导地位。今年夏天,热门网络游戏《堡垒之夜》的开发商Epic Games对苹果提起了反垄断诉讼,该诉讼可能会重塑美国应用商店的运作方式。本周,Eic将针对苹果的诉讼扩大到了澳大利亚。7GO世界播


Apple has previously said that its fee structure reflects common practice across the digital services industry -- this year, it commissioned a report by the Analysis Group, a consulting firm, affirming that claim. Apple has also said its policies are meant to enhance consumer security. 7GO世界播

苹果此前曾表示,其收费结构反映了数字服务行业的普遍做法--今年,苹果委托咨询公司分析集团(Analysis Group)发布了一份报告,证实了这一说法。苹果还表示,其政策旨在加强消费者安全。7GO世界播


Asked whether the recent antitrust scrutiny may have played a role in Wednesday's announcement, an Apple spokesman did not provide a direct answer but told CNN Business that it has only ever lowered the fees developers must pay. 7GO世界播

当被问及最近的反垄断审查是否在周三的声明中发挥了作用时,苹果的一名发言人没有直接回答,但告诉CNN Business,苹果只降低了开发者必须支付的费用。7GO世界播


Advocates of aggressive antitrust action hailed Wednesday's decision as an outgrowth of the public pressure. 7GO世界播

积极反垄断行动的倡导者称赞周三的决定是公众压力的结果。7GO世界播


"Just the specter of antitrust action creates market structure change," tweeted Matt Stoller, director of research at the American Economic Liberties Project, citing the House investigation and the Epic litigation. 7GO世界播

美国经济自由项目(American Economic Liberties Project)研究主管马特·斯托勒(Matt Stoller)在推特上援引众议院调查和史诗诉讼的话写道:“仅仅是反垄断行动的幽灵就会造成市场结构的改变。”7GO世界播

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