Facebook宣布禁止反疫苗广告

2020-10-14 07:34

Facebook announces ban on anti-vaccination ads dc9世界播

Facebook宣布禁止反疫苗广告dc9世界播


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Illustration by Alex Castro / The Verge dc9世界播

插图:亚历克斯·卡斯特罗/The Vergedc9世界播


On Tuesday, Facebook announced a new policy banning ads that discourage the use of vaccines. Timed to the beginning of flu season, the new policy is also aimed at the ongoing proliferation of anti-vaccine groups on Facebook and growing skepticism about forthcoming vaccines for COVID-19. dc9世界播

周二,Facebook宣布了一项新政策,禁止不鼓励使用疫苗的广告。这项新政策适逢流感季节开始,也是针对facebook上不断涌现的反疫苗团体,以及人们对新冠肺炎即将接种的疫苗越来越怀疑的问题。dc9世界播


“Our goal is to help messages about the safety and efficacy of vaccines reach a broad group of people, while prohibiting ads with misinformation that could harm public health efforts,” the company said in a blog post. “We don’t want these ads on our platform.” dc9世界播

该公司在一篇博客文章中说:“我们的目标是帮助更广泛的人群了解疫苗的安全性和有效性,同时禁止含有可能损害公共卫生努力的错误信息的广告。”“我们不想让这些广告出现在我们的平台上。”dc9世界播


There are still several ads from anti-vaccination groups currently running on the platform, but Facebook says it will begin enforcing the new policy “over the next few days.” The anti-vaccination groups themselves will continue to be allowed on the platform — organic or unpaid content discouraging vaccination is still permitted, per Facebook’s platform rules. dc9世界播

目前仍有几个来自反疫苗组织的广告在该平台上运行,但Facebook表示,它将“在未来几天”开始执行这项新政策。反疫苗组织本身将继续被允许在该平台上-根据Facebook的平台规则,仍然允许使用有机或无偿内容阻止接种。dc9世界播


Alongside the new ads policy, Facebook will actively promote vaccination through a public information campaign, and direct users to vaccination sites using its preventative health tool. dc9世界播

除了新的广告政策,Facebook将通过公共信息活动积极推广疫苗接种,并使用其预防性健康工具将用户引导到疫苗接种网站。dc9世界播


It’s part of a string of recent crackdowns from Facebook. On Monday, the platform banned Holocaust denial content after years of mounting criticism. The previous week, the platform strengthened its ban against QAnon-linked content, and announced plans for a complete blackout on US political ads in the days following the election. dc9世界播

这是Facebook最近一系列打击行动的一部分。周一,在多年的批评之后,该平台禁止了否认大屠杀的内容。上周,该平台加强了对Qanon相关内容的禁令,并宣布计划在大选后的几天内全面禁止美国政治广告。dc9世界播


The move also comes at a delicate time for the ongoing pandemic. Public trust in a COVID-19 vaccine has fallen to alarmingly low levels, perhaps driven by President Trump’s frequent references to an imminent vaccine to be released before Election Day. In May, roughly 70 percent of Americans said they would take a vaccine if it became available; by September, that number had dropped to 50 percent. dc9世界播

这一举措也发生在正在进行的大流行的微妙时刻。公众对新冠肺炎疫苗的信任度降到了惊人的低水平,可能是因为特朗普总统经常提到即将在选举日之前发布的疫苗。5月份,大约70%的美国人表示,如果疫苗可用,他们会接种;到了9月份,这一数字已经下降到50%。dc9世界播

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