Ahold Delhaize Buys Majority of Delivery Company FreshDirect
The owner of supermarkets including Giant and Stop & Shop said it would acquire a majority stake in grocery delivery company Fresh Direct LLC, expanding its U.S. presence as online ordering has boomed during the coronavirus pandemic.
巨人(Giant)和Stop&Shop等超市的所有者表示，将收购食品杂货配送公司Fresh Direct LLC的多数股权，随着冠状病毒大流行期间在线订购的蓬勃发展，该公司将扩大在美国的业务。
Netherlands-based Koninklijke Ahold Delhaize NV said Wednesday that the deal will accelerate its growth online and around New York, where FreshDirect mainly operates.
总部位于荷兰的Koninklijke Ahold Delhaize NV周三表示，这笔交易将加速其在线和纽约周边地区的增长，FreshDirect主要在纽约运营。
“Delivery, to me, is here to stay,” said Farhan Siddiqi, Ahold Delhaize’s chief digital officer. He added that New York is among the most important regions for e-commerce because of its huge population and high rates of online shopping.
Ahold Delhaize的首席数字官法尔汗·西迪奇(Farhan Siddiqi)说，“在我看来，送货将会持续下去。”他补充说，纽约是电子商务最重要的地区之一，因为它拥有庞大的人口和高网购率。
Private-equity firm Centerbridge Partners will become a minority investor in FreshDirect, with a 20% stake. The companies didn’t disclose financial terms.
FreshDirect’s sales have risen as the pandemic has pushed more consumers to shop for groceries online and eat most of their meals at home. Many people are visiting stores less frequently, augmenting those trips with online purchases from companies including FreshDirect, Amazon.com Inc.’s Whole Foods Market chain or Instacart Inc.
FreshDirect的销售额有所上升，因为疫情促使更多的消费者在网上购买食品杂货，并在家中就餐。许多人减少了光顾商店的频率，增加了从FreshDirect、亚马逊(Amazon.com Inc.)旗下全食超市(Whole Foods Market Chain)或Insta Inc.等公司在线购物的次数。
FreshDirect is profitable today, said CEO David McInerney. San Francisco-based Instacart, one of the biggest grocery delivery companies, last month raised $200 million, giving it a valuation of $17.7 billion. The venture capital-backed company said its valuation has more than doubled since the start of the year, and that its order volume and workforce have increased.
Many grocers are relying on Instacart and other outside companies to pack and deliver orders. Some supermarkets are building small, automated warehouses near their stores to prepare online orders.
But making delivery profitable remains challenging. Retailers have said online purchases tend to be less profitable than those in stores because of the extra expenses associated with filling, packaging and delivering orders. Some are giving priority to store-pickup orders over delivery orders.
FreshDirect, which opened in New York 18 years ago, raised $189 million from investors led by J.P. Morgan Asset Management in 2016. The deal with Ahold Delhaize and Centerbridge Partners is expected to close in the first quarter of 2021, the companies said.
FreshDirect于18年前在纽约开业，2016年从摩根大通资产管理公司(J.P.Morgan Asset Management)为首的投资者那里筹集了1.89亿美元。两家公司表示，与Ahold Delhaize和Centerbridge Partners的交易预计将在2021年第一季度完成。