这就是未来肯德基的样子

2020-11-19 07:32

This is what the KFC of the future will look like 4Yn世界播

这就是未来肯德基的样子4Yn世界播


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The chicken sandwich wars are here 4Yn世界播

鸡肉三明治大战已经打响4Yn世界播


New York (CNN Business)Kentucky Fried Chicken is the latest fast food chain to redesign its restaurants for the Covid-19 era, with a revamp that emphasizes the drive-thru and limits human contact. 4Yn世界播

纽约(美国有线电视新闻网商业报道)肯德基是最新一家为新冠肺炎时代重新设计餐厅的快餐连锁店,这次改造强调了免下车餐厅,并限制了人类的接触。4Yn世界播


The two new designs KFC revealed Wednesday highlight the fact that diners' habits have shifted toward delivery rather than in restaurant dining -- a trend that started pre-pandemic, but was accelerated by coronavirus, "proving a need for a modernized design," the company said. 4Yn世界播

肯德基周三公布的两款新设计突显了这样一个事实,即用餐者的习惯已经从餐厅用餐转向外卖--这一趋势始于疫情爆发前,但冠状病毒加速了这一趋势,该公司表示,这“证明了现代化设计的必要性”。4Yn世界播


The existing KFC store design, called the "American Showman," will eventually be phased out in favor of one of the two new concepts. 4Yn世界播

现有的肯德基门店设计,被称为“美国表演者”,最终将被淘汰,取而代之的是这两个新概念中的一个。4Yn世界播


One design ditches the traditional dining room, an option with less square footage that would be ideal for expansion into busier areas like cities where real estate is more expensive. Chipotle and Starbucks recently debuted similar designs that are smaller than typical locations. 4Yn世界播

一种设计抛弃了传统的餐厅,这是一种占地面积更小的选择,对于扩张到房地产价格更高的城市等更繁忙的地区来说,这将是理想的选择。Chipotle和星巴克最近推出了类似的设计,比典型的门店要小。4Yn世界播


KFC's other design emphasizes the drive-thru, which encompassed 60% of the company's sales in the third quarter. This design features two drive-thru lanes, with one dedicated to mobile order pickup. Taco Bell, which is also owned by Yum! Brands (YUM), showed off a similar idea earlier this year. 4Yn世界播

肯德基的另一种设计强调了得来速餐厅,该餐厅占该公司第三季度销售额的60%。这一设计有两条得来速通道,其中一条专门用于移动提货。塔可钟(Taco Bell),也是百胜餐饮集团(Yum!)旗下的!今年早些时候,百胜餐饮集团(Brands)也展示了类似的想法。4Yn世界播


That option also includes an outdoor seating area called the "Colonel's Porch" and an interior dining room that's smaller than KFC's current layouts. 4Yn世界播

这一选择还包括一个被称为“上校走廊”的室外座位区和一个比肯德基目前布局更小的室内餐厅。4Yn世界播


Both concepts feature brighter branding that highlights KFC's classic red and white stripes and a brightly lit red bucket that directs customers to a newly installed "cubby system" for online and pickup orders. 4Yn世界播

这两个概念都以更鲜艳的品牌为特色,突出了肯德基经典的红白条纹,以及一个明亮的红色水桶,将顾客引导到新安装的在线和提货“隔间系统”。4Yn世界播


Some restaurants will have dedicated parking spots for customers that order from KFC's app or third-party apps, as well as reserved spaces for DoorDash, Uber Eats and Postmates delivery drivers. 4Yn世界播

一些餐厅将为通过肯德基APP或第三方应用点餐的顾客提供专门的停车位,并为DoorDash、Uber Eats和Postmate送货司机预留停车位。4Yn世界播


KFC said the new designs will roll out in three US locations next year, including West Palm Beach, Indianapolis and central Kentucky. 4Yn世界播

肯德基表示,新的设计将于明年在美国的三个地点推出,包括西棕榈滩、印第安纳波利斯和肯塔基州中部。4Yn世界播


The drive-thru has become even more important for quick serve restaurants during the pandemic, with multiple chains, including McDonald's and Chipotle, revealing in recent earnings calls that restaurants with them have seen sales increase faster. McDonald's, Burger King and Popeye's all have announced restaurant redesigns that enhance their drive-thrus. 4Yn世界播

在疫情爆发期间,免下车餐厅对快餐店变得更加重要,包括麦当劳和Chipotle在内的多家连锁店在最近的财报电话会议上透露,拥有这些餐厅的餐厅销售额增长更快。麦当劳、汉堡王和大力水手都宣布重新设计餐厅,以增强他们的得来速餐厅。4Yn世界播

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