玛氏计划收购Kind北美业务

2020-11-18 08:15

Mars, Looking for Bar Boost, Plans to Buy Kind’s North America Unit uRH世界播

玛氏计划收购Kind北美业务uRH世界播


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Kind began selling bars in 2004 and now offers many options. uRH世界播

Kind从2004年开始销售酒吧,现在提供了许多选择uRH世界播


Mars Inc. said Tuesday it would acquire snack-bar maker Kind Inc.’s business in North America, a deal that will further push the company into competition with other food giants that are also looking to bars for growth. uRH世界播

玛氏公司。该公司周二表示,将收购小吃店生产商Kind Inc.在北美的业务,这笔交易将进一步推动该公司与其他食品巨头展开竞争,这些巨头也在寻求通过小吃店实现增长。uRH世界播


The acquisition comes roughly three years after Mars, behind Snickers candy bars, Ben’s Original rice, Pedigree dog food and other consumer products, took a minority stake in Kind that allowed it to sell Kind products outside of the U.S. and Canada. uRH世界播

大约三年前,玛氏收购了士力架糖果、本的原创大米、纯种狗粮和其他消费品,收购了实物的少数股权,使其能够在美国和加拿大以外的地方销售实物产品。uRH世界播


A spokeswoman for Kind declined to discuss financial terms of the deal, while a spokeswoman for Mars didn’t return a phone call. uRH世界播

Kind的一位女发言人拒绝讨论这笔交易的财务条款,而玛氏的一位女发言人没有回复记者的电话。uRH世界播


Kind began selling bars in 2004 and now offers many different options, including a nut bar with milk chocolate and peanut butter, and a fruit bar with mango and apple. It also sells cereals and other products. uRH世界播

Kind从2004年开始销售巧克力棒,现在提供了许多不同的选择,包括加牛奶巧克力和花生酱的坚果棒,以及加芒果和苹果的水果棒。它还销售谷物和其他产品。uRH世界播


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Kind founder Daniel Lubetzky. uRH世界播

好心的创始人丹尼尔·卢贝茨基uRH世界播


Sales in the U.S. for snack bars have expanded in recent years, attracting the attention of food makers looking for ways to stoke faster sales as consumer diets and habits shift. Kellogg Co. in 2017 purchased the company behind Rxbar, which emphasizes its simple ingredient list. Hershey Co. last year bought the maker of a line of low-sugar bars. And Oreo maker Mondelez International Inc. bought a stake in 2019 in a company behind refrigerated bars. uRH世界播

近年来,快餐店在美国的销售额有所扩大,吸引了食品制造商的注意,这些制造商正在寻找随着消费者饮食和习惯的改变而加快销售的方法。凯洛格公司(Kellogg Co.)于2017年收购了Rxbar背后的公司,Rxbar强调其简单的成分清单。好时公司(Hershey Co.)去年收购了这家生产一系列低糖巧克力的公司。奥利奥制造商Mondelez International Inc.。2019年购买了冷藏酒吧背后的一家公司的股份。uRH世界播


The introduction of similar products from other companies had taken a toll on Kind’s sales, Kind founder Daniel Lubetzky told The Wall Street Journal last year. He will retain an ongoing financial stake in Kind, the companies said. uRH世界播

Kind创始人丹尼尔·卢贝茨基(Daniel Lubetzky)去年告诉《华尔街日报》,其他公司推出的类似产品影响了Kind的销售。两家公司表示,他将保留正在进行的实物财务股权。uRH世界播


Mars also said the deal will combine Kind’s North American business with an international operation for the brand that reaches 35 countries. uRH世界播

玛氏还表示,这笔交易将把Kind的北美业务与该品牌的国际业务结合起来,覆盖35个国家。uRH世界播

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