房地产经纪人如何在狂欢节期间展示房屋?戴着口罩、手套和一些巧妙的东西

2020-10-14 08:08

How Do Real-Estate Agents Show Homes During Covid? With Face Masks, Gloves and Some Ingenuity sfU世界播

房地产经纪人如何在狂欢节期间展示房屋?戴着口罩、手套和一些巧妙的东西sfU世界播


Heather T. Roy & Learka Bosnak sfU世界播

希瑟·T·罗伊和勒尔卡·博斯纳克。sfU世界播


Real-estate agents, Douglas Elliman Real Estate, Beverly Hills sfU世界播

房地产经纪人,道格拉斯·艾利曼房地产公司(Douglas Elliman Real Estate),比佛利山(Beverly Hills)。sfU世界播


Ms. Bosnak: Heather and I have been working together for 15 years and we are very comfortable doing showings together. Then Covid shut everything down. We did a showing and I came back completely frustrated, because we were wearing masks. I felt muzzled. I was constantly running around saying, “I’m smiling under here!” This business is all about rapport, comfort level. sfU世界播

博斯纳克:希瑟和我已经在一起工作了15年,我们在一起做展览非常舒服。然后Covid关闭了一切。我们做了一场表演,我回来时非常沮丧,因为我们戴着口罩。我觉得自己被套住了。我不停地跑来跑去,说:“我在这下面笑呢!”这项业务关乎的都是融洽,舒适的程度。sfU世界播


Ms. Roy: We’re like, “We need new skills. We need people to know what we’re thinking, and we also need to know what they’re thinking.” It was almost like we needed a body language expert. I am single and I had met with a couple of matchmakers in L.A. One had her clients meet with a body language expert—Mark Edgar Stephens. sfU世界播

罗伊女士:我们说,“我们需要新的技能。我们需要人们知道我们在想什么,我们也需要知道他们在想什么。“。就好像我们需要一位肢体语言专家。我是单身,我在洛杉矶见过几位媒人。其中一位让她的客户见了肢体语言专家马克·埃德加·斯蒂芬斯(Mark Edgar Stephens)。sfU世界播


Ms. Bosnak: Heather’s still single, but we love this guy. sfU世界播

波斯纳克女士:希瑟还是单身,但我们喜欢这家伙。sfU世界播


Ms. Roy: So we called Mark and told him what we were after, and we had a two-hour Zoom meeting with him and our operations manager, Matthew Ingraham. sfU世界播

罗伊:所以我们打电话给马克,告诉他我们在找什么,我们和他和我们的运营经理马修·英格拉汉姆(Matthew Ingraham)开了两个小时的Zoom会议。sfU世界播


Ms. Bosnak: Matthew had gotten us “Heather and Learka” masks—very classy—black with white letting along the cheekbone. sfU世界播

博斯纳克女士:马修给我们做了“希瑟和莱尔卡”面具--非常优雅的黑色面罩,颧骨上有白边。sfU世界播


Ms. Roy: Mark said, “Get your masks out, let’s do this.” He had planned exercises for us. He put a mask on and he was like, “OK, I’m just seeing this house. How do I feel?” And he’d make us tell him what we thought he felt. All three of us would be shouting, “Oh my God, you don’t like it!” He explained how much is communicated through eye movement, like crinkles and stuff like that. sfU世界播

罗伊女士:马克说,“拿出你们的面具,我们开始吧。”他为我们计划了演习。他戴上面具说,“好吧,我只是在看这栋房子。我感觉如何?“。他会让我们告诉他我们认为他的感受。我们三个人都会大喊,“哦,天哪,你不喜欢这样!”他解释说,有多少是通过眼球运动进行交流的,比如皱纹之类的东西。sfU世界播


Ms. Bosnak: One of his other big tips was to make sure your whole body is working. Face the person and make sure your feet are in the right place. Otherwise you are signaling that you are not listening. Now it’s become so rote, I don’t even think about not facing a client when I’m talking to them. If they are behind me and ask a question, I will turn around and look at them. sfU世界播

博斯纳克:他的另一个重要建议是确保你的整个身体都在运转。面对这个人,确保你的脚放在正确的位置。否则,你就是在发出你没有在听的信号。现在它变得如此死记硬背,当我与客户交谈时,我甚至不会想着不面对他们。如果他们在我身后问问题,我会转过身来看他们。sfU世界播


Ms. Roy: The thing we’ve had to be careful with is I forget I have sunglasses on. This is L.A. and we all have multiple pairs. We wear them all the time, they match our cute outfits. But if we have masks and sunglasses on, that becomes very challenging. Now we have to take our sunglasses off. sfU世界播

罗伊:我们必须小心的一件事是,我忘了我戴着墨镜。这是洛杉矶,我们都有好几双。我们总是穿着它们,它们和我们可爱的衣服很配。但如果我们戴上口罩和太阳镜,那就会变得非常具有挑战性。现在我们必须摘下太阳镜。sfU世界播


Ms. Bosnak: Absolutely. sfU世界播

博斯纳克女士:当然可以。sfU世界播


Real-estate agent, Wish Sotheby’s International Realty, Sherman Oaks, Calif. sfU世界播

房地产经纪人,Wish Sotheby‘s International Realty,加利福尼亚州谢尔曼橡树。sfU世界播


A lot of the rules were changing week to week: You’ve got to have a face covering or a mask, you’ve got to have gloves, booties and hand sanitizer. In that time period, everyone at a showing had to have gloves. You could get in trouble—and I’m a rule-follower. sfU世界播

很多规则每周都在改变:你必须戴上面罩或面膜,你必须戴上手套、靴子和洗手液。在那段时间里,每个参加演出的人都必须戴手套。你可能会惹上麻烦的--而我是个遵守规则的人。sfU世界播


暂无sfU世界播

Illustration: Domenic Bahmann sfU世界播

插图:多梅尼克·巴曼(Domenic Bahmann)sfU世界播


The hard thing to get was gloves. This was in May when you couldn’t find anything. My dad had sent me the remainder of his gloves and I had just used them up. But business was pretty slow then. I ordered some gloves online, thinking, “I’m sure they’ll be here at some point.” And then I get a call from an agent who wanted to see a listing in the Valley. Her client was in New York, and they wanted to do a FaceTime tour. It was, “Can I meet you in one hour?” and I said, “Of course.” sfU世界播

最难弄到的是手套。这是在5月份,你什么都找不到。我爸爸把剩下的手套寄给我了,我刚刚用完。但当时生意相当清淡。我在网上订购了一些手套,心想,“我肯定他们会在某个时候来的。”然后我接到一位经纪人的电话,他想看硅谷的挂牌房源。她的客户在纽约,他们想做一次FaceTime之旅。是,“我能在一小时后见你吗?”我说,“当然可以。”sfU世界播


Four days before, I had ordered food online from this Mexican restaurant, Sharky’s Woodfired Mexican Grill in Studio City. I was scrolling down their menu and for “dessert” the only thing they had was “a box of gloves.” I was like, “That is genius,” but I didn’t order them because I had gloves coming. I clocked it in my brain though. “Note to self: Sharky’s has gloves.’ And then this agent calls. sfU世界播

四天前,我在Studio City的一家墨西哥餐厅Sharky‘s Woodfred墨西哥烧烤店在线订餐。我向下滚动他们的菜单,他们唯一的“甜点”就是“一盒手套”。我说,“太有才了”,但我没有点,因为我有手套送来。不过,我把它记在了我的脑子里。“自言自语:鲨鱼有手套。”然后这个探员打来电话。sfU世界播


I was nervous that Sharky’s maybe sold out all their gloves. I called them minutes before I had to leave, and I’m getting ready at the same time. While I’m calling my thought was, “Please say ‘yes,’ please say ‘yes’ that you still have gloves for dessert.” And the woman who answered the phone was like, “Yes we do!” She was so nice. She could probably sense my frantic energy. sfU世界播

我很紧张鲨鱼可能卖光了他们所有的手套。我在离开前几分钟给他们打了电话,同时我也在做准备。当我打电话的时候,我的想法是,“请说‘是’,请说‘是’,你还有手套可以吃甜点。”接电话的那个女人说,“是的,我们有!”她人很好。她大概能感觉到我疯狂的能量。sfU世界播


I said, “Perfect! I’ll take a box of gloves and an ice tea.” They were on the way, 10 minutes from the showing. sfU世界播

我说,“太棒了!我要一盒手套和一杯冰茶。“。他们在路上,离演出只有10分钟的路程。sfU世界播


Those gloves lasted about two months. It was a big box. sfU世界播

那些手套用了大约两个月。那是个大盒子。sfU世界播


—Edited from interviews sfU世界播

-编辑自采访sfU世界播

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