Netflix不再在美国提供免费试用

2020-10-14 07:35

Netflix no longer offers free trials in the US 6AO世界播

Netflix不再在美国提供免费试用6AO世界播


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Illustration by Alex Castro / The Verge 6AO世界播

插图:亚历克斯·卡斯特罗/The Verge6AO世界播


Netflix has removed the option for potential subscribers in the United States to test the service with a free trial, the company confirmed to The Verge. 6AO世界播

Netflix向The Verge证实,该公司已经取消了美国潜在订户通过免费试用来测试服务的选项。6AO世界播


The company started phasing out the option for US-based subscribers this month, but has spent the last couple of years phasing out the option in a number of countries around the world. To replace the free trial, Netflix is introducing new ways to try and attract potential subscribers, including posting some educational content on YouTube for free and other forms of content sampling. 6AO世界播

该公司本月开始逐步取消针对美国订户的这一选项,但在过去的几年里,该公司一直在全球多个国家逐步取消这一选项。为了取代免费试用,Netflix正在引入新的方式来尝试和吸引潜在订户,包括在YouTube上免费发布一些教育内容,以及其他形式的内容抽样。6AO世界播


“We’re looking at different marketing promotions in the US to attract new members,” a Netflix spokesperson told The Verge. 6AO世界播

Netflix的一位发言人告诉The Verge:“我们正在考虑在美国开展不同的营销促销活动,以吸引新会员。”6AO世界播


With the free trial offer gone, Netflix is going to test even more forms of content sampling promotions for people within the United States. Recently, Netflix launched a portal to watch a number of episodes from its top series for free. Netflix also made one of its films, To All the Boys I’ve Loved Before, available to watch without a Netflix subscription. 6AO世界播

随着免费试用服务的取消,Netflix将为美国境内的人们测试更多形式的内容抽样促销。最近,Netflix开通了一个门户网站,免费观看其顶级剧集的多集。Netflix还制作了一部电影“致我以前喜欢的所有男孩”,无需Netflix订阅即可观看。6AO世界播


Netflix’s decision to cancel its free trial comes at a time when other streaming services are leaning heavily on trials to build their initial subscriber bases. Apple just extended the initial free period for Apple TV Plus subscribers by three months to February 2021, while services like Quibi and Disney Plus launched while touting free trials. 6AO世界播

Netflix取消免费试用的决定,正值其他流媒体服务严重依赖试用来建立最初的订户基础之时。苹果刚刚将Apple TV Plus订户的最初免费期限延长了三个月,至2021年2月,而Quibi和Disney Plus等服务在兜售免费试用的同时推出。6AO世界播


For Netflix, the company is exploring other ways to try and build out that subscriber base. Those experiments will continue into 2021. 6AO世界播

对于Netflix来说,该公司正在探索其他方式,试图扩大订户基础。这些实验将持续到2021年。6AO世界播

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