Sad news for Aussie drinkers as iconic brewery West End shuts down after 160 years - with its Japanese owner conceding the popularity of draught beer is plummeting Down Under
One of Australia's most well-known breweries has shut its doors after 160 years, with its Japanese owner blaming the closure on the falling popularity of draught beer.
Food and beverages giant Lion Australia said the West End site on the banks of the River Torrens in Thebarton, inner-city Adelaide has been operating well below its full production capacity for some time.
食品和饮料巨头Lion Australia表示，位于阿德莱德市中心Thebarton Torrens河岸的西区工厂一段时间以来一直远低于其满负荷产能。
Lion - which owns brands like XXXX Gold, James Squire and leading dairy companies like Dare and Farmers Union - said beer consumption per head had dropped by about 20 per cent in the last decade.
狮子座拥有XXXX Gold、James Squire等品牌，以及Dare和Farmers Union等领先乳制品公司。该公司表示，在过去十年中，人均啤酒消费量下降了约20%。
'The Australian beer market has been in long-term decline for the past decade as Australian drinkers choose other beverages, like wine, over beer,' a Lion spokesman said.
'Our input costs have continued to rise against this backdrop of declining volume, and a further drop in draught beer sales as a result of the pandemic.
The West End brewery is an iconic institution in the South Australian capital.
The brewery sponsors competitions and teams in the state including The South Australian National Football League, Twenty20 cricket team the Adelaide Strikers and the state cricket team the Redbacks.
'This is no reflection on the dedication or capability of our team at West End and their contribution to this brewery and our brands over many years,' the Lion statement said.
'We recognise this is very difficult news and it comes at a particularly challenging time for our people.'
The re-structuring will affect 94 positions, but the brewery said 40 roles in sales and sponsorship in SA would remain in place.
Lion said a West End Re-Skilling Fund of up to $1million would support affected workers, as wouldredundancy payments and outplacements.
In June, West End was forced to temporarily stop beer production after parent company Lion Australia suffered a cyber attack.
After a week with no product from the brewery, numerous pubs in the Adelaide area recorded a shortage in beer kegs.