Will the Trump brand recover? How is it ruined forever?
Answered by: David Henderson,Likes to learn
10 years ago, if you chose to have your wedding or business event at a ‘Trump’ hotel or golf club, you probably wouldn’t have given major thought to the name on the sign and what that says about you.
You would, of course, have been aware of Trump as the larger than life celebrity/businessman who had been involved in a fair number of scandals up to that point and was talking up the prospect of a presidential run, but you probably would have put him in the same camp as Kanye West in that regard, a shameless self promoter but nothing more. Many people would have still associated the Trump name primarily with ostentatious ‘luxury’ and would have been glad to have that association with their event.
Today, if you book a Trump property for your event, you are making a strong political statement. Period. When your guests or clients see you have booked a Trump property, they will make an assumption that you are a Trump supporter, now that could be positive or negative depending on their views, but it’s a safe bet that you are going to alienate a fair chunk of invitees. In the current climate, many may even refuse to attend.
Generally, people want their weddings to be about them, not the guy who owns the building. Why would anyone do that when you could avoid the whole issue by booking another hotel?
All of this would probably not be an issue if Trump properties were low key and it’s not immediately clear who owns them, but, well… ..
Trump doesn’t exactly do ‘low-key’.
The ‘Trump‘ brand no longer means ‘success’ and ‘luxury’ to the average person, it now means ‘President Trump’ and everything that goes along with that association. Trumps only option now from a business standpoint is to have his name removed from the properties and hope people forget he owns them. That process is already well underway:
Here’s Every Trump Property That’s Dropped His Name
I actually think this was wholly avoidable. Had Trump conceded the election in November, there probably would have been a demand of some sort for his properties from those on the right of politics as well as people who don’t hold strong views either way, however with the events of the past two months and particularly what happened at the Capitol, I think that ship has sailed.