特朗普品牌会复苏吗?它是怎么被永远毁掉的? David Henderson 这样说...

2021-01-21 18:27

Will the Trump brand recover? How is it ruined forever? 00h世界播

特朗普品牌会复苏吗?它是怎么被永远毁掉的?00h世界播


Answered by: David Henderson,Likes to learn 00h世界播

回答:大卫·亨德森,喜欢学习00h世界播


10 years ago, if you chose to have your wedding or business event at a ‘Trump’ hotel or golf club, you probably wouldn’t have given major thought to the name on the sign and what that says about you. 00h世界播

10年前,如果你选择在特朗普酒店或高尔夫俱乐部举办婚礼或商务活动,你可能不会想到招牌上的名字以及它对你的评价。00h世界播


You would, of course, have been aware of Trump as the larger than life celebrity/businessman who had been involved in a fair number of scandals up to that point and was talking up the prospect of a presidential run, but you probably would have put him in the same camp as Kanye West in that regard, a shameless self promoter but nothing more. Many people would have still associated the Trump name primarily with ostentatious ‘luxury’ and would have been glad to have that association with their event. 00h世界播

当然,你可能已经意识到特朗普是一个超凡脱俗的名人/商人,他在那之前卷入了相当多的丑闻,并在谈论竞选总统的前景,但在这方面,你可能会把他放在与坎耶·韦斯特(Kanye West)相同的阵营里,一个无耻的自我推销者,但仅此而已。许多人仍然会把特朗普这个名字主要与炫耀的“奢侈品”联系在一起,并会很高兴能将这种联系与他们的活动联系在一起。00h世界播


Today, if you book a Trump property for your event, you are making a strong political statement. Period. When your guests or clients see you have booked a Trump property, they will make an assumption that you are a Trump supporter, now that could be positive or negative depending on their views, but it’s a safe bet that you are going to alienate a fair chunk of invitees. In the current climate, many may even refuse to attend. 00h世界播

今天,如果你为你的活动预订了特朗普的房产,你就是在发表强烈的政治声明。句号。当你的客人或客户看到你预订了特朗普的房产时,他们会假设你是特朗普的支持者,这取决于他们的看法,这可能是积极的,也可能是消极的,但可以肯定的是,你会疏远相当一部分被邀请者。在目前的气候下,许多人甚至可能拒绝参加。00h世界播


Generally, people want their weddings to be about them, not the guy who owns the building. Why would anyone do that when you could avoid the whole issue by booking another hotel? 00h世界播

一般来说,人们希望他们的婚礼是关于他们自己的,而不是拥有这座建筑的人。如果你可以通过预订另一家酒店来避免整个问题,为什么还会有人这么做呢?00h世界播


All of this would probably not be an issue if Trump properties were low key and it’s not immediately clear who owns them, but, well… .. 00h世界播

如果特朗普的房产是低调的,而且目前还不清楚谁拥有这些房产,那么所有这些都可能不是问题,但是,嗯,…。。。00h世界播


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Trump doesn’t exactly do ‘low-key’. 00h世界播

特朗普并不完全是“低调”的。00h世界播


The ‘Trump‘ brand no longer means ‘success’ and ‘luxury’ to the average person, it now means ‘President Trump’ and everything that goes along with that association. Trumps only option now from a business standpoint is to have his name removed from the properties and hope people forget he owns them. That process is already well underway: 00h世界播

对普通人来说,“特朗普”品牌不再意味着“成功”和“奢侈”,现在它意味着“特朗普总统”以及与之相关的一切。从商业角度来看,王牌现在唯一的选择是将他的名字从房产中删除,并希望人们忘记他是这些房产的所有者。这一进程已经在很好地进行中:00h世界播


Here’s Every Trump Property That’s Dropped His Name 00h世界播

以下是特朗普名下的每一处房产。00h世界播


I actually think this was wholly avoidable. Had Trump conceded the election in November, there probably would have been a demand of some sort for his properties from those on the right of politics as well as people who don’t hold strong views either way, however with the events of the past two months and particularly what happened at the Capitol, I think that ship has sailed. 00h世界播

事实上,我认为这是完全可以避免的。如果特朗普在11月承认竞选,政治右翼人士以及持不太强烈观点的人可能会对他的财产提出某种要求,但考虑到过去两个月发生的事件,特别是国会大厦发生的事情,我认为这艘船已经扬帆起航了。00h世界播

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