什么样的公司可以与亚马逊竞争?他们会怎么做呢? Vic Lugo 做出了回答

2020-10-14 18:25

What kind of company could rival Amazon? How would they do it? Y1X世界播

什么样的公司可以与亚马逊竞争?他们会怎么做呢?Y1X世界播


Answered by: Vic Lugo,B.A. Marketing & Advertising and Advertisements, Ventura College (2005) Y1X世界播

回答者:Vic Lugo,文图拉学院营销与广告学士(2005)Y1X世界播


They can’t. Y1X世界播

他们做不到。Y1X世界播


Jeff Bezos plays the long game. Amazon will operate on a loss in order to gain market share. Let me repeat that, Amazon will operate at a “loss” in order to “gain” market share. Y1X世界播

杰夫·贝佐斯(Jeff Bezos)玩的是长期游戏。亚马逊将在亏损的情况下运营,以获得市场份额。让我重复一遍,亚马逊将会为了“获得”市场份额而“亏损”运营。Y1X世界播


Have you ever heard of the story of diapers.com? Y1X世界播

你听说过dipers.com的故事吗?Y1X世界播


What a great website, oh wait, it just redirects to Amazon. Y1X世界播

多棒的网站啊,哦,等等,它只是重定向到了亚马逊。Y1X世界播


The owners of diapers.com and other high value URLs like soap.com were making a go at it. Selling baby products, they sourced good products, started building infrastructure like warehousing for their inventory, even had a major shipment deal with the brown trucks. Then one day Amazon came knocking and asked to buy the domain. The answer was no. Y1X世界播

Dipers.com和其他高价值URL(如soap.com)的所有者正在尝试它。他们销售婴儿用品,采购优质产品,开始建设库存仓储等基础设施,甚至与棕色卡车达成了一项重大发货协议。然后有一天,亚马逊来敲门,要求购买域名。答案是否定的。Y1X世界播


What did Amazon do? Drove up the AdWords PPC on KWs and sold diapers at a ridiculous price losing margin and cash on traffic. Y1X世界播

亚马逊做了什么?在KWS上推高AdWords PPC,以荒谬的价格出售尿布,损失利润率和流量现金。Y1X世界播


But do you know what else happened? Amazon dominated diapers online. Diapers.com could not outspend Amazon or sell at a lower price. Within 6 months, Amazon owned Quidsi, the Corp that owned Diapers, and Soap, and YOYO dotcoms. Y1X世界播

但你知道还发生了什么吗?亚马逊在网上主宰了尿布。Dipers.com的支出无法超过亚马逊,也无法以更低的价格出售。在6个月内,亚马逊收购了拥有尿布、肥皂和YOYO网络公司的Quidsi。Y1X世界播


In the end, Amazon’s long game of operating at a loss, had gained them huge market share in diapers. Y1X世界播

最终,亚马逊长期的亏损经营为他们赢得了巨大的纸尿裤市场份额。Y1X世界播


They’re still doing it to this day. If you run an e-commerce store, you will have every invitation and incentive to also list your products on Amazon. Why not? That brand recognition is powerful isn’t it? It sure is. Y1X世界播

他们至今仍在这么做。如果你经营一家电商商店,你将受到所有的邀请和激励,也会在亚马逊上列出你的产品。为什么不行?品牌认知度很强,不是吗?就是。Y1X世界播


But while you’re counting your dollars rolling in. Amazon is counting the data. If your products are winning, Amazon will simply sell the same exact thing, especially if you source it from overseas. All Amazon has to do is make their “Amazon’s Choice” banner on it and show it at the top of the page, it’s their website right? They can do whatever they want. Y1X世界播

但是当你数着你的美元滚滚而来的时候。亚马逊正在统计数据。如果你的产品赢了,亚马逊会简单地销售同样的东西,特别是如果你从海外采购的话。亚马逊所要做的就是在上面制作“亚马逊的选择”横幅,并在页面顶部显示,这是他们的网站,对吗?他们可以为所欲为。Y1X世界播


And you’re left there thinking… . Where did all my traffic go? Y1X世界播

你就留在那里想着…。。我的交通都到哪里去了?Y1X世界播


Y1X世界播

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