基本需求如何变成数十亿美元的产业:“睡个好觉是无价之宝”

2021-03-07 00:24

How a basic need became a multibillion-dollar industry: 'A good night’s sleep is priceless' QTS世界播

基本需求如何变成数十亿美元的产业:“睡个好觉是无价之宝”QTS世界播


暂无QTS世界播

"Society has realized that sleep is just as important as diet and exercise," Helen Rogers, vice president of marketing and communications at the Better Sleep Council, tells Yahoo Life. QTS世界播

“社会已经意识到睡眠和饮食和锻炼一样重要,”海伦·罗杰斯告诉雅虎生活,她是“更好的睡眠”委员会负责营销和沟通的副总裁QTS世界播


From $150,000 mattresses and high-end bedding to $300 sleep tracking rings and premium pillows, sleep has gone luxury — and some people are willing to pay a pretty penny in the quest for a better night’s sleep. QTS世界播

从15万美元的床垫和高端床上用品,到300美元的睡眠跟踪戒指和高级枕头,睡眠已经变得奢侈了-一些人愿意花一大笔钱来追求更好的睡眠。QTS世界播


With a third of U.S. adults reporting that they aren't getting enough shut-eye, according to the Centers for Disease Control and Prevention, it's no wonder that the sleep-health market is a booming multibillion-dollar industry. According to a 2017 McKinsey & Company report, the sleep industry is estimated to be worth up to $40 billion — including an $8 billion dollar mattress market — and has “historically grown by more than 8 percent per year, with few signs of slowing down.” QTS世界播

根据疾病控制和预防中心(Centers For Disease Control And Prevention)的数据,三分之一的美国成年人表示他们睡眠不足,难怪睡眠健康市场是一个价值数十亿美元的蓬勃发展的行业。根据2017年麦肯锡公司的一份报告,睡眠行业的价值估计高达400亿美元-其中包括80亿美元的床垫市场-历史上每年增长超过8%,几乎没有放缓的迹象。QTS世界播


Our culture's focus on wellness — which includes eating healthfully, exercising and self-care — has now fully brought sleep into the fold. Or as the Guardian put it: "Sleep has been given that most modern of makeovers — it has been Goop-ified, given the clean-sleeping treatment, with Gwyneth Paltrow evangelizing about making sleep a priority and her 10-hour-a-night ideal." And thanks to Arianna Huffington, even cell phones now have their own beds to "sleep" in at night so people aren’t tempted to scroll until the wee hours. QTS世界播

我们的文化注重健康--包括健康饮食、锻炼和自我护理--现在已经把睡眠完全纳入考虑范围。或者正如“卫报”所说:“睡眠被赋予了最现代的改头换面--它被美化了,因为有了干净的睡眠待遇,格温妮丝·帕特洛(Gwyneth Paltrow)宣扬要把睡眠放在首位,她的理想是每晚睡10个小时。”多亏了阿里安娜·赫芬顿(Arianna Huffington),即使是手机现在也有了自己的床可以在晚上“睡觉”,这样人们就不会忍不住滚动到凌晨。QTS世界播


'The trend now is to brag about the quality of sleep' QTS世界播

“现在的趋势是吹嘘睡眠质量。”QTS世界播


However, it wasn't that long ago that operating on little sleep was almost considered a badge of honor, with successful CEOs and celebrities — including Martha Stewart, Jay Leno, Kelly Ripa, and former Pepsi Co's CEO Indra Nooyi — sharing how productive they were despite sleeping as little as four or five hours a night. QTS世界播

然而,就在不久前,睡眠不足还几乎被认为是一种荣誉勋章,成功的首席执行官和名人-包括玛莎·斯图尔特、杰伊·雷诺、凯利·里帕和百事可乐公司前首席执行官英德拉·努伊-都在分享他们尽管每晚只睡了四五个小时,但工作效率很高。QTS世界播


"Even just a few years ago, people would brag about how little they slept and how successful they were," Mary Helen Rogers, vice president of marketing and communications at the Better Sleep Council (BSC), which is sponsored by the International Sleep Products Association, tells Yahoo Life. "When in reality, they were over-stressed and over-tired. Finally, society has realized that sleep is just as important as diet and exercise." QTS世界播

“就在几年前,人们还会吹嘘自己睡得有多少,有多成功。”由国际睡眠产品协会赞助的“改善睡眠委员会”(BSC)负责营销和沟通的副总裁玛丽·海伦·罗杰斯在接受雅虎生活采访时说。“在现实生活中,他们压力过大,疲惫不堪。最终,社会意识到睡眠与饮食和锻炼一样重要。”QTS世界播


Sleep expert Michael J. Breus, also known as The Sleep Doctor, tells Yahoo Life that we used to equate "being tough" with lack of sleep. "Quite honestly the opposite is what happens, the less sleep we get the weaker we become — both physically and mentally. The shift away from this idea of 'being tough' and to more of a health, performance and longevity focus seems to have come with the publication of newer sleep research, the media's ability to expose this research, the general trend toward wellness and recognition of the companies who are spending the time and energy in developing products for wellness. Once the pandemic hit, this idea was accelerated since sleep is so critical to immune function." QTS世界播

睡眠专家迈克尔·J·布鲁斯(Michael J.Breus)也被称为睡眠医生,他告诉雅虎生活(Yahoo Life),我们过去常常把“坚强”等同于睡眠不足。“老实说,事实恰恰相反,我们睡得越少,身体和精神上都会变得越虚弱。随着最新睡眠研究的发表,媒体披露这项研究的能力,健康的总趋势,以及对那些花费时间和精力开发健康产品的公司的认可,这种想法加速了,因为睡眠对免疫功能如此关键,这似乎是随着新睡眠研究的发表,媒体对健康的普遍趋势,以及对那些花费时间和精力开发健康产品的公司的认可。一旦大流行爆发,这种想法就加速了,因为睡眠对免疫功能非常关键。”QTS世界播


Rogers notes that in a 2020 study, the Better Sleep Council found that "consumers believe sleep is the most important factor for health and well-being," adding: "We conducted this same survey in 2016 and since then, we have seen an increase in the level of satisfaction people have with their sleep. This tells us that they are taking it more seriously and making sleep a priority." QTS世界播

罗杰斯指出,在2020年的一项研究中,睡眠改善委员会发现“消费者认为睡眠是健康和幸福的最重要因素”,并补充说:“我们在2016年进行了同样的调查,从那时起,我们看到人们对睡眠的满意度有所提高。这告诉我们,他们更加认真地对待睡眠,把睡眠放在首位。”QTS世界播


Dr. Rafael Pelayo, a sleep specialist at the Stanford Sleep Medicine Center and author of How to Sleep, agrees, telling Yahoo Life: "The trend now is to brag about the quality of sleep." Pelayo adds: "The culture has changed. I think people now understand sleep as something to enhance your performance." QTS世界播

斯坦福睡眠医学中心的睡眠专家、《如何睡眠》一书的作者拉斐尔·佩拉约博士对此表示赞同,他告诉雅虎生活:“现在的趋势是吹嘘睡眠质量。”佩拉约补充说:“文化已经改变了。我认为人们现在把睡眠理解为可以提高你的表现的东西。”QTS世界播


The pandemic and sleep QTS世界播

流行病与睡眠。QTS世界播


However, with anxiety levels running high during the pandemic and many stressed out from having to juggle jobs while helping children with remote learning, quality sleep can be harder to come by. QTS世界播

然而,由于大流行期间焦虑水平居高不下,许多人在帮助孩子远程学习的同时不得不兼顾工作,因此很难获得高质量的睡眠。QTS世界播


Dr. Philip Alapat, an assistant professor of sleep medicine at Baylor College of Medicine, tells Yahoo Life, "I think the coronavirus pandemic has added another wrinkle in this," particularly for people who are more prone to having anxiety, which can impact their sleep quality. Some people may find themselves "doomscrolling," says Alapat, "staring at your screen and worrying about what the pandemic is going to do and what the new worry is going to be." QTS世界播

贝勒医学院睡眠医学助理教授菲利普·阿拉帕特博士在接受雅虎生活采访时表示,“我认为冠状病毒大流行给这个问题又添了一条皱纹。”尤其是对那些更容易焦虑的人来说,焦虑会影响他们的睡眠质量。阿拉帕特说,有些人可能会发现自己在“末日滚滚”,“盯着你的屏幕,担心大流行将会发生什么,以及新的担忧将会是什么。”QTS世界播


The pandemic has left some feeling that getting a good night's sleep is a luxury right now. But Pelayo says that sleep shouldn’t be viewed as a "luxury." "Sleep is a basic biological necessity," he says. "It's like asking why is oxygen a necessity? Without sleep, we die. It's a basic need. It's not a luxury. What is a luxury is having a safe and comfortable place to sleep." QTS世界播

这场流行病给人留下了一种感觉,那就是现在睡个好觉是一种奢侈。但佩拉约说,睡眠不应该被视为一种“奢侈品”。他说:“睡眠是生物学上的基本需要。”“这就像是在问为什么氧气是必需品?没有睡眠,我们就会死去。这是一种基本需求。它不是奢侈品。什么是奢侈品。有一个安全舒适的地方睡觉才是奢侈品。”QTS世界播


How to get a better night's sleep QTS世界播

如何获得更好的睡眠QTS世界播


For some, creating a sleep sanctuary means splurging on expensive sleep products. "I think most people are realizing that the value of a good night's sleep is priceless,” says Breus, who collaborates with the high-end mattress company, Hastens, whose most expensive bed costs $400,000 and currently has a waitlist. Breus purchased his own Hastens bed for $30,000 and tells Yahoo Life: "I feel like it was one of the best investments in my health I could make." QTS世界播

对一些人来说,建立睡眠庇护所意味着在昂贵的睡眠产品上挥霍。与高端床垫公司Hastens合作的Breus说:“我想大多数人都意识到睡个好觉的价值是无价的。”Hastens最贵的床售价40万美元,目前有一个等候名单。Breus花了3万美元买了自己的Hastens床,并告诉雅虎生活:“我觉得这是我能做的最好的健康投资之一。”QTS世界播


However, many people can't afford luxury sleep products. But experts say you can still sleep comfortably without them. Rogers equates it to buying a brand new car. "You get a great car that looks good, drives well and has good safety ratings — you can buy the base model or add 'luxury' items that will drive up the cost [such as] leather interior, sunroof, sport edition, etc.," explains Rogers. "The same goes for a mattress. You can get a quality and supportive mattress within your budget, but you can also go up in price as you add various comfort layers, different fabrics, different types of foam or coils, as well as different accessories [such as an] adjustable base, new pillows, sheets, etc. The trick is to do your homework and know what you like and what your body needs." QTS世界播

然而,许多人买不起奢侈的睡眠产品。但专家表示,没有它们,你仍然可以睡得很舒服。罗杰斯将其等同于购买一辆全新的汽车。罗杰斯解释说:“你会得到一辆看起来不错、驾驶性能好、安全等级也很高的好车--你可以购买基本款,或者增加一些‘奢侈品’,这会推高成本(如)真皮内饰、天窗、运动版等。”“床垫也是如此。你可以在预算内买到高质量的支持性床垫,但当你增加各种舒适层、不同面料、不同类型的泡沫或线圈,以及不同的配件(如)可调底座、新枕头、床单等,你也可能会涨价。诀窍是做好功课,知道你喜欢什么,你的身体需要什么。”QTS世界播


Alapat acknowledges that there are "ridiculously expensive mattresses out there — to each their own." But while a comfortable mattress is important, so is practicing the sleep hygiene basics: avoiding alcohol and caffeine a few hours before bedtime and sleeping in a "cold, dark, quiet environment," which Alapat says has "withstood the test of time." QTS世界播

阿拉帕特承认,市场上有“贵得离谱的床垫--每个人都有自己的床垫。”但是,尽管舒适的床垫很重要,但练习睡眠卫生基础也很重要:睡前几个小时避免饮酒和咖啡因,并在“寒冷、黑暗、安静的环境中睡觉”,阿拉帕特说,这一点“经受住了时间的考验”。QTS世界播


Pelayo, on the other hand, says that meditation and yoga are more effective than practicing good sleep hygiene "because they're all about making you calm," adding: "The key thing to sleeping better is to go to sleep in a state of serenity." Alapat acknowledges that meditation can be effective enough "to improve sleep quality so that you don’t need some of these expensive things." (In fact, research shows that mindfulness meditation helps with insomnia and improves sleep quality.) QTS世界播

另一方面,佩拉约说,冥想和瑜伽比练习良好的睡眠卫生更有效,“因为它们都是为了让你平静下来”,并补充说:“睡得更好的关键是在宁静的状态下睡觉。”阿拉帕特承认冥想是足够有效的,“可以提高睡眠质量,这样你就不需要这些昂贵的东西了。”(事实上,研究表明正念冥想有助于治疗失眠,提高睡眠质量。)。QTS世界播


Alapat adds that meditation, along with the plethora of calm-inducing apps on the market, is "trying to get you to stop worrying about those things you can’t do much about" before bedtime. QTS世界播

阿拉帕特补充说,冥想和市面上过多的镇静应用程序一起,“试图让你在睡前不再担心那些你无能为力的事情”。QTS世界播


But given that people spend a third of their lives in bed, Rogers says that a good mattress is still "worth the spend" and that “over the average lifetime of your bed, it’s pennies." Rogers adds: "A good night's sleep is the foundation of a happy and healthy lifestyle” — not just a luxurious one. QTS世界播

但罗杰斯说,考虑到人们一生中有三分之一的时间是在床上度过的,一张好床垫仍然“物有所值”,“在你的床的平均寿命里,它只是一分钱”。罗杰斯补充说:“良好的睡眠是幸福健康的生活方式的基础”--而不仅仅是一种奢侈的生活方式。QTS世界播


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