SquaSpace任命新CFO改善预测,在公司权衡IPO时报告

2020-10-14 08:14

Squarespace Taps New CFO to Improve Forecasting, Reporting as Company Weighs IPO O6M世界播

SquaSpace任命新CFO改善预测,在公司权衡IPO时报告O6M世界播


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New York-based Squarespace provides tools for consumers and businesses to create websites and online stores. O6M世界播

总部位于纽约的Squaspace为消费者和企业提供创建网站和在线商店的工具O6M世界播


Software company Squarespace Inc. is bringing in a new finance chief to help strengthen its financial reporting and forecasting ahead of a potential listing on the public markets. O6M世界播

软件公司Squaepace Inc.。该公司正在引入一位新的财务总监,以帮助其在潜在的公开市场上市之前加强财务报告和预测。O6M世界播


The New York-based company, which provides tools for consumers and businesses to create websites and online stores, on Monday named Marcela Martin as chief financial officer, effective Nov. 1. O6M世界播

这家总部位于纽约的公司为消费者和企业提供创建网站和在线商店的工具。周一,该公司任命玛塞拉·马丁(Marcela Martin)为首席财务官,自11月1日起生效。O6M世界播


Ms. Martin currently serves as the CFO of e-commerce travel company Booking.com, which she is expected to leave on Oct. 31 after nearly two years in the role. She previously held CFO positions at two media companies, National Geographic Partners LLC and Fox International Channels. O6M世界播

马丁目前担任电子商务旅游公司Booking.com的首席财务官,预计她将在任职近两年后于10月31日离职。她之前曾在两家媒体公司担任首席财务官,国家地理合作伙伴有限责任公司(National Geological Partners LLC)和福克斯国际频道(Fox International Channel)。O6M世界播


Privately owned Squarespace, which was founded in 2003, is considering an initial public offering within the next two years, Chief Executive Anthony Casalena said. He declined to comment on when the company’s management could make a decision on a potential IPO. O6M世界播

成立于2003年的私人所有的Squaepace首席执行长卡萨莱纳(Anthony Casalena)说,该公司正在考虑在未来两年内进行首次公开募股(IPO)。他拒绝评论公司管理层何时可以就潜在的IPO做出决定。O6M世界播


In her new role, Ms. Martin is set to improve the company’s reporting processes in areas such as closing the books and recognizing revenue, Mr. Casalena said. O6M世界播

卡萨莱纳说,在她的新职位上,马丁将改进公司在结账和确认收入等领域的报告流程。O6M世界播


Ms. Martin will also expand the company’s forecasting and planning horizon to four or five years ahead, up from currently about one year. “She’s… upleveling the finance function, helping us look further into the future,” Mr. Casalena said. “We want to be acting like a public company, even if we’re private,” he said. O6M世界播

马丁还将把公司的预测和规划范围从目前的大约一年扩大到未来四到五年。“She‘s…。完善财务功能,帮助我们展望更远的未来,“卡萨莱纳先生说。“我们希望表现得像一家上市公司,即使我们是私有的,”他说。O6M世界播


The company has raised a total of $278.5 million from investors so far. It has been profitable since 2016 and this year has already exceeded its 2019 revenue of about $500 million, Mr. Casalena said. O6M世界播

到目前为止,该公司已从投资者那里总共筹集了2.785亿美元。卡萨莱纳说,该公司从2016年开始盈利,今年已经超过了2019年约5亿美元的收入。O6M世界播


Squarespace searched for an executive with several years of public-company experience to fill its CFO seat, as opposed to someone with IPO experience only, Mr. Casalena said. “At the end of the day, the IPO is a single event, and then we have to stay public,” he said. O6M世界播

卡萨莱纳说,Squaepace寻找的是一位拥有几年上市公司经验的高管来填补首席财务官的职位,而不是只有IPO经验的高管。他说:“说到底,IPO是一个单一的事件,然后我们必须保持公开。”O6M世界播


Nevertheless, the company’s move to hire a CFO with public-company experience can be seen as a first step to going public, said Ygal Arounian, an analyst at financial services firm Wedbush Securities Inc. O6M世界播

不过,金融服务公司韦德布什证券公司(WedBush Securities Inc.)分析师阿科尼安(Ygal Around Ian)说,该公司聘请一位具有上市公司经验的首席财务官的举措可以被视为上市的第一步。O6M世界播


Squarespace hasn’t had a CFO since March, when Nicole Anasenes, who served as CFO as well as chief operating officer, left after about four years in the role. A vice president of finance temporarily led the finance team, Squarespace said. O6M世界播

今年3月,担任首席财务官兼首席运营官的尼科尔·阿纳森斯(Nicole Anasenes)在担任首席财务官约四年后离职,自那以来,Squaepace一直没有首席财务官。Squaepace说,财务副总裁暂时领导财务团队。O6M世界播


The company has divided up the tasks of the COO among several executives and doesn’t have immediate plans to hire a new COO, Mr. Casalena said. O6M世界播

卡萨莱纳说,公司已经将首席运营官的任务分配给了几位高管,目前还没有招聘新首席执行长的计划。O6M世界播


Software-as-a-service companies such as Squarespace have seen a surge in demand for their services during the coronavirus pandemic as customers sought tools for working remotely. The industry is expected to grow to $219.5 billion in market size by 2027, up from $68.2 billion estimated for 2020, according to market research firm ReportLinker. O6M世界播

在冠状病毒大流行期间,像Squaepace这样的软件即服务公司看到了对其服务的需求激增,因为客户寻求远程工作的工具。根据市场研究公司ReportLinker的数据,到2027年,该行业的市场规模预计将增长到2195亿美元,高于2020年估计的682亿美元。O6M世界播

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