巴塞罗那推出新的流媒体平台Barca TV+

2020-06-03 22:32

Barcelona launch their own Netflix-style streaming service to let fans around the world go behind the scenes with Lionel Messi and Co
63k世界播

巴塞罗那推出了自己的Netflix风格的流媒体服务,让世界各地的球迷与莱昂内尔·梅西和莱昂内尔·梅西一起走进幕后。
63k世界播


63k世界播

Barcelonalaunched their new digital streaming platform Barca TV+ on Wednesday that it hopes will, one day, rival Netflix.63k世界播

巴塞罗那周三推出了新的数字流媒体平台Barca TV+,希望有朝一日能与Netflix匹敌。63k世界播


63k世界播

Director and head of the club’s digital area, Didac Lee told Sportsmail: ‘The phrase [Barcelona’s own Netflix] is an ambitious one but it sums up very clearly what the Bara TV+ project is about.This is something that is directed at a core of about 30 million Bara fans from the 350 million that follow the club online across the world.’63k世界播

俱乐部数字区域总监兼负责人Didac Lee告诉Sportsmail:“(巴塞罗那自己的Netflix)这句话是一个雄心勃勃的词,但它非常清楚地总结了Bara TV+项目的意义。这是针对全球3.5亿在线关注俱乐部的巴萨球迷中约3000万名球迷的核心。63k世界播


63k世界播

Lee’s digital department wants to triple the 100million (89m) it makes annually for the club, within the next five years.63k世界播

李的数字部门希望在未来五年内将俱乐部的年收入增加两倍,达到1亿欧元(8900万英镑)。63k世界播


63k世界播

Barcelona launched its new digital streaming platform Barca TV+ on Wednesday
巴塞罗那周三推出新的数字流媒体平台Barca TV+
63k世界播


63k世界播

It will carry the traditional Barca TV club channel plus an additional 1,000 hours of content
它将播放传统的巴萨电视俱乐部频道,外加1000小时的额外内容
63k世界播


63k世界播

Barca TV+ will carry the traditional Barca TV club channel plus an additional 1,000 hours of on-demand video content developed by Barca Studios the club’s in-house production department.63k世界播

巴萨电视+将播放传统的巴萨电视俱乐部频道,以及由巴萨工作室内部制作部门开发的额外1000小时的点播视频内容。63k世界播


63k世界播

Barca Studios produced the documentary series ‘Matchday’ last year that followed the team through the 2018-19 season and was launched last November in Japan and Europe on the Rakuten TV, and on Netflix in South America and Canada.63k世界播

巴萨制片厂(Barca Studios)去年制作了纪录片系列片“比赛日”(Matchday),这部纪录片跟随球队度过了2018-19赛季,并于去年11月在日本和欧洲乐天电视台(Rakuten TV)以及南美和加拿大的Netflix上推出。63k世界播


63k世界播

The idea is that with the launch of Barca TV+ the next big thing to come out of Barca Studios will be able to go straight on to the club’s own digital streaming platform.63k世界播

我们的想法是,随着巴萨电视+的推出,巴萨工作室即将推出的下一件大事将能够直接进入俱乐部自己的数字流媒体平台。63k世界播


63k世界播

Screenwriter Albert Espinosa is current writing a seven-episodes series set in La Masia due to be screened in the summer of 2021 that will follow the fortunes of a fictional young player who joins the club with aspirations of following in the footsteps of Lionel Messi and Andres Iniesta.63k世界播

编剧阿尔伯特·埃斯皮诺萨目前正在撰写一部以拉马西亚为背景的七集系列剧,定于2021年夏天上映,该剧将追随一位虚构的年轻球员的命运,这位年轻球员怀着追随莱昂内尔·梅西和安德烈斯·伊涅斯塔的抱负加入俱乐部。63k世界播


63k世界播

Ready!Antoine Griezmann’s challenges is one of the original programmes on the platform
准备好的!。Antoine Griezmann的挑战是该平台上的原创节目之一
63k世界播


63k世界播

‘Origins’ is a programme that traces the back-stories of Barca players beginning with Arthur
“起源”是一个从亚瑟开始追溯巴萨球员背景故事的节目
63k世界播


63k世界播

Other programmes include ‘Ready!Antoine Griezmann’s challenges’, in which Griezmann dares his friends to take on certain challenges; ‘Origins’, a programme that traces the back-stories of Barca players beginning with Brazilian midfielder Arthur Melo; ‘Born to play’ looking at the club’s female players; and a programme called ‘100% Tito’ dedicated to late coach Tito Vilanova who won the league with more than 100 points in 2013.63k世界播

其他节目包括“准备好了!安托万·格里兹曼的挑战“(Antoine Griezmann‘s Challenges),格里兹曼鼓励他的朋友们敢于接受某些挑战;”起源“(Origins)节目,从巴西中场亚瑟·梅洛(Arthur Melo)开始追溯巴萨球员的背景故事;”天生是为了打球“(Born To Play),关注俱乐部的女球员;以及一个名为”100%铁托“(100%Tito)的节目,献给已故教练蒂托·维拉诺娃(Tito Vilanova),他在2013年以超过100分赢得联赛冠军。63k世界播


63k世界播

Barca’s greater commitment to its global fanbase is well-timed as the coronavirus pandemic makes pilgrimages to the stadium from other countries less feasible.63k世界播

巴萨对其全球球迷基础的更大承诺来得正是时候,因为冠状病毒大流行使得从其他国家前往体育场朝圣变得不太可能。63k世界播


63k世界播

Lee says: ‘Without doubt the launch of Barca TV+ takes place in a scenario completely different to the one we imagined because of the coronavirus.But we have been working on the launch of the digital platform and the CULERS Premium Membership for close to two years now.’63k世界播

李说:“毫无疑问,由于冠状病毒的原因,巴萨电视+的推出与我们想象的完全不同。”但到目前为止,我们已经为推出数字平台和CULERS Premium会员做了近两年的工作。63k世界播


63k世界播

The new global membership programme ‘Culers Premium Membership’ is a play on the word ‘Cules’.Barca fans have always called themselves ‘Cules’.‘Culo’ means backside in Spanish – ‘Cullers’ in Catalan and it has its roots in the club’s old stadium on ‘Calle de la Industria’ where the team played between 1909 and 1922 and where the backsides of the fans sat on the top wall of the stadium could be seen from the street below.63k世界播

新的全球会员计划“Culers Premium Members”是对“cules”一词的演绎。巴萨球迷一直称自己为“狂热分子”。Culo在西班牙语中的意思是背面-在加泰罗尼亚语中是‘culler’的意思,它起源于俱乐部位于‘Calle de la Industria’的旧体育场,球队在1909年至1922年在那里比赛,从下面的街道可以看到坐在体育场顶部墙上的球迷的后座。63k世界播


63k世界播

'Born to play’ looks at the club’s female players and is another of the many original shows
“与生俱来”关注的是俱乐部的女球员,这是众多原创节目中的另一个
63k世界播


63k世界播

Bums on seats, or even on stadium walls, are no longer enough to support the club; especially not in the era of the empty stadium or the soon to be reduced-capacity stadium and Barca TV+ and CULERS Premium Membership is the response to those changing times.63k世界播

座位上的流浪汉,甚至体育场墙上的流浪汉,已经不足以支持俱乐部;特别是在空荡荡的体育场或即将缩减容量的体育场的时代,巴萨TV+和CULERS Premium会员资格是对这些变化时代的回应。63k世界播


63k世界播

The club say there are three options for supporters who want to access the new digital content.They can access limited Barca TV+ content by registering personal details and data or they can pay for unlimited access to all of Barca TV+’s content by paying 4.49 (3.94) a month in the UK.63k世界播

该俱乐部表示,想要访问新数字内容的支持者有三个选择。他们可以通过注册个人信息和数据来访问有限的巴萨TV+内容,或者他们可以通过在英国每月支付4.49欧元(3.94英镑)的费用来无限制地访问巴萨TV+的所有内容。63k世界播


63k世界播

A third option, and the one the club is most keen for fans to opt for, will be to join the Culers Premium Membership programme, costing 34.99 (30) a year in the UK and entitling them to unlimited Barca TV+ content and discounts on merchandise and tickets.63k世界播

第三个选择,也是俱乐部球迷最热衷选择的一个,将是加入Culers Premium会员计划,在英国每年花费34.99欧元(GB 30),使他们有权享受无限制的巴萨TV+内容以及商品和门票折扣。63k世界播


63k世界播

Next pre-season’s friendlies and the club’s traditional curtain-raiser Gamper tournament will be available on Barca TV+ but Lee says this is not the start of a new era when clubs will only show their first team’s games on the club channel without selling the rights to outside broadcasters.63k世界播

下一季前的友谊赛和俱乐部传统的拉开帷幕的Gamper锦标赛将在巴萨TV+上播出,但李表示,这并不是一个新时代的开始,俱乐部只会在俱乐部频道上播放一线队的比赛,而不会将转播权出售给外部转播商。63k世界播


63k世界播

He added: ‘The launch of our own digital platform responds right now to our commitment to offer our own content and products designed to satisfy the interests of our followers around the world.63k世界播

他补充说:“我们现在推出自己的数字平台是为了履行我们的承诺,即提供我们自己的内容和产品,以满足世界各地追随者的兴趣。”63k世界播


63k世界播

‘That said, we are still convinced that television rights, in the format that is currently being followed, will continue to be one of the main traditional sources of income.'63k世界播

“尽管如此,我们仍然相信,目前正在遵循的电视转播权仍将是主要的传统收入来源之一。”63k世界播

© 2016 世界播 www.shijiebobao.com 中国互联网举报中心 京ICP证140141号 鄂ICP备18018000号-1
违法和不良信息举报: