DraftKings CFO修改财务模型,病毒更新体育日历

2020-11-20 08:17

DraftKings CFO Revisits Financial Models as Virus Upends Sports Calendar Crd世界播

DraftKings CFO修改财务模型,病毒更新体育日历Crd世界播


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DraftKings, which went public in April, raised its revenue guidance for this year to $540 million to $560 million, from a previous $500 million to $540 million in August. Crd世界播

今年4月上市的DraftKings将今年的营收指引从8月份的5亿至5.4亿美元上调至5.4亿至5.6亿美元Crd世界播


The pandemic not only scrambled this year’s professional sports calendar, but also the financial models of DraftKings Inc., forcing the sports-betting company to revamp its forecasting. Crd世界播

这场疫情不仅扰乱了今年的职业体育日程,还扰乱了DraftKings Inc.的财务模型,迫使这家体育博彩公司修改了预测。Crd世界播


Professional leagues, for example, in basketball, baseball and hockey, postponed their seasons when the coronavirus first hit as lockdowns and travel restrictions took hold. Games in other sports, such as college and professional football, got canceled or delayed, resulting in billions of dollars of lost revenue to the industry. Events have been rescheduled in recent months, but many of them are now taking place on the same day as others. Crd世界播

例如,篮球、棒球和曲棍球的职业联赛推迟了冠状病毒第一次来袭的赛季,因为封锁和旅行限制站稳了脚跟。大学和职业橄榄球等其他体育项目的比赛被取消或推迟,导致该行业损失数十亿美元的收入。近几个月来,活动被重新安排,但许多活动现在都与其他活动在同一天举行。Crd世界播


For DraftKings, a Boston-based company that went public in April, the changes to the sports calendar have made it tough to forecast revenue. They required the company’s finance team to create a new model to estimate consumer behavior, looking at whether—and how much—customers would bet on multiple games at a time, a function of the rescheduled calendar. Crd世界播

对于4月份上市的波士顿公司DraftKings来说,体育日程的变化让它很难预测收入。他们要求该公司的财务团队创建一种新的模型来估计消费者行为,根据重新安排的日程安排,研究客户是否会一次下注多场比赛,以及下注金额。Crd世界播


Even seemingly small scheduling changes, such as moving a Sunday football game to Tuesday, are considered in quarterly financial models, said Jason Park, the company’s chief financial officer. Crd世界播

该公司首席财务官杰森·帕克(Jason Park)表示,即使是看似很小的日程安排变化,比如将周日的足球比赛改到周二,也会被考虑在季度财务模型中。Crd世界播


Mr. Park assigned three different teams to tackle the problem, he said. One group focused on customer acquisition and retention; another on the sports calendar and customer engagement over time. The third focused on the company’s database of fantasy-sports customers and a variety of macroeconomic factors. Crd世界播

他说,朴槿惠指派了三个不同的团队来解决这个问题。一组关注客户的获取和保持;另一组关注体育日程和随着时间推移的客户参与度。第三个重点是该公司的梦幻体育客户数据库和各种宏观经济因素。Crd世界播


A critical piece of the puzzle was figuring out customers’ favorite sports by looking at, for instance, how many people previously bet on golf and football, according to Mr. Park. The company also approximated people’s budgets to find out whether a customer who last year placed two $20-bets on golf and football would have the money to spend $40 if the two sports took place on the same day, or if they would place two $10 bets, Mr. Park said. Crd世界播

朴智星说,这个难题的一个关键部分是,通过观察以前有多少人赌高尔夫和足球,找出顾客最喜欢的运动。朴智星说,该公司还对人们的预算进行了估算,以确定如果这两项运动在同一天举行,去年在高尔夫和足球上下了两次20美元赌注的客户是否有钱花40美元,或者他们是否会下两次10美元的赌注。Crd世界播


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Jason Park, chief financial officer of DraftKings. Crd世界播

DraftKings首席财务官杰森·帕克(Jason Park)说Crd世界播


DraftKings also introduced new sports-crossover bets to entertain customers. For instance, one popular wager was on whether the longest drive hit by Bryson DeChambeau, a golfer known for his powerful swing, would exceed the total yards thrown by any National Football League quarterback in any game on Nov. 15. The answer: No. According to the company, Alex Smith, quarterback for the Washington Football Team, threw a career high of 390 yards that Sunday to Mr. DeChambeau’s 380 yards the same day. Crd世界播

DraftKings还推出了新的运动跨界赌注,以娱乐客户。例如,一个颇受欢迎的赌注是,以挥杆有力著称的高尔夫球手布莱森·德尚博(Bryson DeChambeau)打出的最长击球,是否会超过全美橄榄球联盟(National Football League)四分卫在11月15日的任何一场比赛中投出的总码数。答案是否定的。据该公司称,华盛顿足球队(Washington Football Team)的四分卫亚历克斯·史密斯(Alex Smith)在那个周日投出了390码的职业生涯最高纪录,而德尚博在同一天投出了380码。Crd世界播


As teams resumed playing, DraftKings introduced its 2020 guidance in August, predicting annual revenue of between $500 million and $540 million. The company then raised its guidance again last Friday, stating it expects to have $540 million to $560 million this year, or up to 30% more than a year earlier. Crd世界播

随着球队恢复比赛,DraftKings在8月份推出了2020年的指导方针,预计年收入在5亿至5.4亿美元之间。上周五,该公司再次上调了业绩指引,称预计今年将达到5.4亿至5.6亿美元,较上年增长至多30%。Crd世界播


DraftKings, which has yet to turn a profit, said last week that its aggressive marketing—coupled with recent launches in Illinois and West Virginia following regulatory changes—has bolstered its results. Its number of unique monthly users jumped 64% during the quarter ended Sept. 30 to about 1 million, compared with a year earlier, while revenue nearly doubled to $132.8 million. Crd世界播

尚未盈利的DraftKings上周表示,其积极的营销,加上监管改革后最近在伊利诺伊州和西弗吉尼亚州推出的产品,提振了其业绩。在截至9月1日的季度里,其独立月度用户数量跃升了64%。30亿至约100万美元,与去年同期相比,收入几乎翻了一番,达到1.328亿美元。Crd世界播


Overlapping sports events likely prompted customers to spend more time and money on the site, said Ryan Sigdahl, an analyst who covers the company at investment firm Craig-Hallum Capital Group LLC. Crd世界播

投资公司Craig-Hallum Capital Group LLC负责该公司的分析师瑞安·西格达尔(Ryan Sigdahl)表示,重叠的体育赛事可能会促使客户在该网站上花费更多时间和金钱。Crd世界播


Still, rising infections across the country pose a risk to DraftKings. Several college football games have been canceled in recent weeks, including a much anticipated showdown between the University of Alabama and Louisiana State. Crd世界播

尽管如此,全国范围内不断上升的感染率对DraftKings构成了风险。最近几周,几场大学橄榄球比赛被取消,其中包括备受期待的阿拉巴马大学(University Of Alabama)和路易斯安那州立大学(Louisiana State)之间的对决。Crd世界播


Recent growth in new customers is giving Mr. Park confidence in the company’s projections, he said. Its 2021 revenue forecast of $750 million to $850 million assumes that all scheduled events will take place as planned. Crd世界播

他说,最近新客户的增长让朴槿惠对公司的预测充满信心。该公司2021年营收预测为7.5亿至8.5亿美元,前提是所有预定的活动都将按计划进行。Crd世界播


DraftKings will adjust its forecasts and models depending on how the pandemic plays out, Mr. Park said. “We have room for some minor shifts in how the calendar could change,” he said, “but anything meaningful, we’d have to revisit our guidance range.” Crd世界播

朴智星说,DraftKings将根据疫情的发展情况调整预测和模型。他说:“在日历如何改变方面,我们有一些小的改变的空间,但任何有意义的事情,我们都必须重新审视我们的指导范围。”Crd世界播

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